Yijia Li is a Toronto-based multidisciplinary designer specializing in motion design, typography, and UI&UX. Her practice is rooted in the intersection of storytelling and strategic problem-solving.

01. In Between ?   [View Detail]

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(Editorial Design, Interaction Design)

In Between? is a set of multimedia projects that study two completely different, culturally driven, visual language systems and structures on communication design outcomes. 

02. MO Slab Typeface  [View Detail]

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(Typeface Design, Editorial Design)

MO Slab embodies a harmonious blend of geometric look and inviting charm, making it a compelling choice for both aesthetic appeal and functionality in their typographic compositions.

03. AGO: THE CULTURE: HIPHOP & CONTEMPORARY ART IN THE 21st CENTURY  [View Detail]

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(Visual Identity, Graphic Design)

Visual identity design for hip hop art exhibition. The design referring the history of social activism through a collage style. The design using bold typography and vivid colour to amidst the intentional chaos.

04. Mcdonald's Happy Meal  [View Detail]

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(Motion Design)

Redesign the advertisement for McDonald’s Happy Meals. Changing art direction with fun animation to target children and parents. 

05. Trend Park [View Detail]

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(Visual Identity)

Trend Park is RedNote’s trend culture label, celebrating youth and freedom through curated events like fashion markets and cultural performances. It serves as lifestyle hub where individuals can discover their style expressions and cultural community.

06. Food Safety System [View Detail]

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(Iconography, Motion Design, Editorial Design)

This project challenges Canada's existing food safety problem and explores the possible solution. Through research and discovery, the Food Safety visual system has been present to help people learn the proper way to prepare their food.