Yijia Li 
Home                Motion                UI/UX    


I explore the intersection of narrative and kinetic design, using motion to amplify stories and give every message a pulse.

This Motion reel collects my motion works from recent years. :)


01. I’m Just a Potato  [View Detail]
(Motion Design)

A short experimental motion project expresses the idea of  "try to be myself".


02. Mcdonald's Happy Meal  [View Detail]
(Motion Design)

Redesign the advertisement for McDonald’s Happy Meals. Changing art direction with fun animation to target children and parents. 



03. 78 Days of Letter “R”   [View Detail]
(Motion Design)

I challenged myself to design a unique version of the capital letter 'R' every day for 78 days. Inspired by themes like 'rain,' 'Rome,' and 'radio'. This project to experiment with the relationships between typography, storytelling, texture, and motion.

04. TCAF Media Post   [View Detail]
(Motion Design)

This project reimagines the visual identity of the Toronto Comic Arts Festival (TCAF). The motion design utilizes a comic-inspired style and a vibrant colour palette to highlight the festival’s core themes and its diversity community.