Food Safety System
(Iconography) (Motion Design)
(Editorial Design)
This project challenges Canada's existing food safety problem and explores the possible solution. Through research and discovery, the Food Safety visual system has been present to help people learn the proper way to prepare their food. Also, the project includes an experimental design exploring the problem and possible improvement in Canadian food labelling.
1st Draft
To refine the visual language of the project, I narrowed the icon set by removing redundancies and establishing a more systematic aesthetic. However, certain abstract metaphors, such as "water flow," were difficult for users to interpret. I iterated on these designs to replace abstract concepts with more recognizable symbols.
2nd Version
I refined the icons based on my critique and done a user test to see if they hit a 70% recognition goal. Most were intuitive right away, and even the symbols that needed a bit of context felt logical to the users in the end. This testing confirmed the designs were clear enough to work effectively in a real-world setting.
Color Exploration
Using the color to emphasise the level of temperature. The first set changed the lightness of the color. The second set changed in both lightness and hue. Feedback showed that shifting only the lightness felt more logical and consistent with the design system.
I created a portable brochure to expand on the icon system, prioritizing a format that is easily mass-produced and convenient for market consumers. To enhance its educational value, I integrated food safety tips using simple geometric shapes that align with the established visual style. This synthesis of practical information and cohesive design ensures a clear, accessible experience for the end-user.
To enhance the accessibility of food safety icons, I developed a motion-based narrative that transforms complex information into an engaging educational experience. The project focuses on a younger demographic, using simplified visual explanations and rhythmic animation to foster intuitive understanding and long-term retention. ‘
After observing that consumers prioritize high-visibility elements like discount stickers over standard packaging icons, I developed a high-contrast label system to communicate critical food safety warnings. Influenced by colour psychology and the discount stickers on the package, I utilized a bold red, white, and black palette to signify urgency and maximize legibility. By implementing front-of-pack placement with distinct outlines, I ensured these icons are visible and do not blend into the coulor of food product.