Yijia Li 
Home                Motion                UI/UX    
AGO: THE CULTURE: HIPHOP & CONTEMPORARY ART IN THE 21st CENTURY(Visual Identity)Hip hop is an art form originated from black community speaking up about different issues such as, racism, gender, sexuality or, police brutality. The exhibition can come off as very chaotic with lots of texture and colour, but despite this somewhat messy appearance the message of the work the message the artist is trying to convey is very clear. Using a collage style and bold imagery we hope to use our typography to clearly state our message with advertising and product design.

Artworks Credit: Derrick Adams
Collaborated with Josh Arseneault







Research & Moodboard
Graffiti

Hip Hop culture through the 2000’s is heavily influenced and influences graffiti culture and this is seen through many different mediums such as art, fashion, music and media. I feel like using graffiti graphics and typography could be a good way to represent hip hop and contemporary art in the 21st century



Written Script

Written script provides personal touch and represents the personality and identity of the writer. I find most of the art works present artists black identity and Hip hop is a special culture for black community. Therefore, using written script to tell the story of Black Community.





Speak Loud ()

Most examples of contemporary art and hip hop are people of colour more specifically the black community speaking up about different issues such as, racism, gender, sexuality or, police brutality. Most of the time these works can come off as very chaotic with lots of texture and colour, but despite this somewhat messy appearance the message of the work the message the artist is trying to convey is very clear. Using a collage style and bold imagery we hope to use our typography to clearly state our message with advertising and product design.

(Final Approach)






Final Delivery
(Billboard)
(Bus Shelter Poster)
(Subway Ceiling Card)
(Website)
(Subway Poster)
(Ticket)


















=