Yijia Li 
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Trend Park
(Visual Identity)

Trend Park is RedNote’s trend culture label, celebrating youth and freedom through curated events like fashion markets and cultural performances. It serves as lifestyle hub where individuals can discover their style expressions and cultural community.








The key idea of this project is “Mapping” and “Navigation,” designed to bring the vibrant energy of Trend Park to life. I chose a rich palette of greens to instantly ground the viewer in the feeling of being in a park, making the visual space feel organic and alive. To maintain a modern style and emphasize the content of the event, I transformed elements such as street fashion and lifestyle products into clean, abstract shapes. I then pieced these shapes together like a patchwork puzzle to form the map’s layout. I also used soft grey borders to guide the viewer through the “streets” of the event. To make the experience intuitive, I added bright pink markers to mimic the feeling of activity booths, giving users a quick and clear sense of where the action is happening.

Shape of “Bottle”

Recommand Path

Guidence Note

Lake





















For the logo design, I wanted the it to feel like a collection of different pieces coming together, symbolizing how a wide range of activities and inclusiveness of Trend Park. By assembling these simple shapes, I’m able to represent the park’s diverse energy that feels structured yet boundless. To give the brand a bold and energetic edge, I went with a high-contrast pink and black palette. A combination that feels fresh, edgy, and perfectly captures the youthful spirit of the event.
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(Poster Design) (Ticket Design) (Badge Design)





(Social Media Post Design)