Yijia Li 
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Epoch & Artisan

(App Design)
My Roles
UX / UI Design
Wireframing
Prototyping

Project Overview
Epoch & Arisan is a platform that connects clients with artisans to commission them for expensive custom projects. Clients can negotiate fairly, follow the process transparently, and learn about the artisan's craft. 







Audience

Primary Focus: Facilitating high-value commissions between full-time artisans seeking creative freedom and clients who prioritize authentic artistry and storytelling.

The Ecosystem: Expanding the reach of craft through specialized collaboration, professional mentorship, and intermediary partnerships (architects/decorators).




Style Tile

To create a visual style that feels both artistic and modern, I selected colours from the mood board. Highly saturated colours are popular in modern-style art. As a result, purple was chosen as the primary colour for the product. To balance the intensity of the saturated purple, I incorporated low-saturation colours like brown and yellow. These colours also convey a natural and friendly tone. The typeface I chose is DM Sans—a sans-serif font that maintains the modern aesthetic of the product. Its geometric structure further reinforces a clean, contemporary look.






Prototype